Kate Spade New York celebrated the relaunch of their famed SAM handbags with Bloom Bloom - an immersive event on April 12, 2018, at their IFC boutique in Central. With a focus on florals, guests enjoyed themed drinks, cookies and a photo booth at the event.

In attendance at the event were renowned artistes Chrissie Chau, Kearen Pang and Rikko Lee, as well as a renowned illustrator who created unique, personalized illustrations of the SAM bags - recently re-issued in honor of the brand’s 25th Anniversary.