THE MACALLAN
Launch of The Macallan M Black at Macallan Pop-Up Boutique on March 29 & 30, 2019
The Macallan celebrated the launch of the M Black at its pop-up boutique in Elements. From humble beginnings, The Macallan has become the leading international single malt by value and enjoys a leading position in some of the world’s most significant markets, including The US, Japan, Taiwan and Hong Kong. Brand Ambassador for The Macallan Hong Kong, Patricia Byott, led the night and hosted the unveiling of the M Black. Over 200 whisky enthusiasts, media and influencers attended the events at the pop-up held over two consecutive nights.