The Objectives

- To increase brand awareness
- To increase fans base
- To arise social media buzz

Our Services

- Social Media Strategy & Planning
- Celebrity Endorsement Content
- KOLs' Collaboration
- Key Media Partnership

What we did?

- Social Media Strategy & Planning
We did the yearly strategy plan for Carven's Weibo and WeChat platforms and elaborated on content in Facebook and Instagram so as to release synchronized messages in Weibo and WeChat with a unified tone.

- Celebrity Endorsement Content
In March 2016, Carven sponsored the wedding of the celebrity Liu Xi Xi for which we formulated a pre-wedding, wedding day, and post-wedding campaign on social media. We created a Weibo hot topic 1 month before the wedding and reached 30 billion views and established 5.5 million of fans for the topic.

- KOLs' Collaboration
We worked with the top KOL GoGoBoi in China to release this news on his Weibo and reached 90,000 reposts and 130,000 likes.

- Key Media Partnership
We worked with Grazia's social media team for exclusive coverage of the pre-wedding, wedding day, and post-wedding release, which synergized with the popularity of Grazia's social media platforms and thus created a big buzz in social media for this campaign.