The Objectives

- To increase Cointreau's brand awareness
- To enforce Cointreau's brand message
- To uplift Cointreau as a fashionable lifestyle brand
- To create social media buzz on digital media platforms

Our Services

- 360-degree Digital PR Strategy and Solution
- Creative Solution and Execution
- Digital Media + PR planning & Buying
- Press Release Management
- KOLs' Collaboration

What we did?

- 360-degree Digital PR Strategy and Solution
We identified the brand positioning, analyzed the market segment and the target audience for Cointreau and came up with a creative solution that covered all digital media in China. Through 4 rounds of pitching together with 5 agencies in Shanghai, Lee Wolter got the partnership of the yearly campaign

- Creative Solution and Execution
In order to promote Cointreau as the definite drink for the target women customer, namely 25-35 years old women in 1st tier cities in China, we curated 2 micro-films with 2 role models to transmit the brand message. We sourced the role models and the directors to produce 2 documentary micro-films.

- Digital Media + PR planning & Buying
We designed the yearly PR plan that covered all digital media: online media, video media, fashion media, social media, KOLs' platform, ecommerce platform and print. We worked with ELLE as the key media partner for this campaign, the 2 films and stories were published on ELLE's media platforms.

- Press Release Management
We acted as the copywriter for Cointreau during this campaign and distributed the press release to the target media for release which reached over 5 times the KPI.

- KOLs' Collaboration
We worked with KOLs social media and roused the social media buzz for this campaign.